Advertising in Connected TV
About Advertising in Connected TV
With CTV advertising, brands can reach viewers much more than that of the traditional linear TV (i.e. cable, antenna, or satellite). The new audience consists of the growing number of people who don’t pay for cable or satellite services or cord-cutters. This rise in CTV and OTT viewership is providing more useful ways for brands to engage at the correct time and with the right target audience at the right moment. This helps you bring together the high impact of television viewership and the target precision of digital.
Key Insights
Top Choice
Video
Base Rate
₹ 0.176 Per Impressions
One Million Promo Package
Base Rate
₹ 2,00,000 Per Package
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
Media Demographics & Analytics
Case Studies
User Reach & Demographics
Users
Viewership Contribution
in %
Top 8 Metros
59
HSM(Hindi Speaking Market)
71
Users
Language Distribution
in %
Hindi
60
Telugu
12
Marathi
10
Tamil
5
Bengali
4
Kannada
3
English
3
Others
2
Estimated Connected Devices
City/State Wise Distribution
in Lakh
Delhi/NCR
17
Mumbai
16
Kolkata
15
Bangalore
14
Ahmedabad
9
Chennai
9
Hyderabad
8
Pune
8
Kerala
5
Haryana
4
West Bengal
4
Jaipur
3
Madhya Pradesh
3
Uttar Pradesh
3
Chandigarh
3
Rajasthan
2
Connected TV Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Video | ₹ 0.176 Per Impressions |
Video+Household Devices | ₹ 0.35 Per Impressions |
One Million Promo Package | ₹ 2,00,000 Per Package |
About Advertising in Connected TV
Connected TV advertising (CTV) is advertising placed on any TV that can be connected to the internet. It also includes Standard TVs that are connected to the internet via smart devices like Google Chromecast, Amazon Fire TV stick, Apple TV, etc. CTV enables access to video streaming content where ads can be displayed once the content is being played beyond the already available content normally offered by the cable provider.
About Advertising in Connected TV
With CTV advertising, brands can reach viewers much more than that of the traditional linear TV (i.e. cable, antenna, or satellite). The new audience consists of the growing number of people who don’t pay for cable or satellite services or cord-cutters. This rise in CTV and OTT viewership is providing more useful ways for brands to engage at the correct time and with the right target audience at the right moment. This helps you bring together the high impact of television viewership and the target precision of digital.
About Advertising in Connected TV
The rates for OTT-connected TV ads may vary depending on the type of ad you opt for. The pricing model for OTT Connected TV ads is CPM (Cost per impression).
The ‘Top Choice’ section on the page of OTT Connected TV Advertising has detailed ad rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on OTT-connected TV. This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘video’ and ‘video+household sync’ from where you can pick the most suitable one.
You can also check the best-discounted rate for your selected volume. However, OTT-connected TV ad rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, the campaigns can target a large group of customers.
About Advertising in Connected TV
The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their Connected TV ad campaigns. Our in-house performance team ensures that your connected TV advertising campaigns are monitored to ensure the best performance.
In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on connected TV are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email. Contact details are mentioned in the Contact Us section of the website.
About Advertising in Connected TV
Click here for the list.
Connected TV Mobile Site advertising is utilized by variety of brands to reach out to their target audience. Mobile Site banner advertising is an extremely powerful method of communication that puts your business in the palm of your audience. You can explore Connected TV Mobile Site advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.
Connected TV Mobile Site Advertising Benefits
- Contact recipients anywhere: The majority of Connected TV Mobile Site advertising users rarely leave home without their device, meaning your business is able to connect with your audience, wherever they may be.
- Quicker response times: The average response time to an banner ad is 90 seconds, compared to email which averages 90 minutes. This speed of contact makes your message perfect for almost-instant communications.
- Higher engagement rates: Connected TV Mobile Site creative banner ads produces engagement rates 6 to 8 times higher than email and building up trust with your audience is essential to high engagement rates.
