TMA Quick Insights for Q3 2025

Leveraging Hotstar's market leadership, with a ₹669.9Cr ad spend, and JioHotstar's unmatched viewership can significantly boost visibility and recall, providing a top-notch ROI. Preferred formats like digital video, with a high execution count of 435, further enable incredible audience engagement. Brands can effectively harness this power for national campaigns, premium launches, and corporate branding, resulting in optimal reach and impactful promotion in the digital media landscape.

Top Medias with Highest Ad Spend

Hotstar

Gain unparalleled visibility and assured recall with Hotstar, the digital giant leading the market with an unmatched total spend of ₹669.9Cr. Our extensive reach and highly-engaging audience provide top-notch ROI that keeps brands coming back for premium launches and result-driven national campaigns. By prioritizing adaptability in the digital vertical, Hotstar stands out as the preferred choice for impactful corporate branding. So why wait? Start advertising with the best!

Jio Saavn

Riding the crest of digital wave, Jio Saavn reigns supreme with an unrivalled total digital spend of ₹1.37Cr, solidifying its market leadership. Tailored to engage a discerning audience, its broad reach and targeted profiling make it the preferred choice for national campaigns, premium launches and corporate branding. Offering unparalleled visibility and exceptional recall, advertisers see a resounding ROI. In the dynamic digital landscape, Jio Saavn ensures your brand's message resonates with impact and precision.

Indian Super League on JioCinema

Amplify your brand's visibility with the Indian Super League on JioCinema, the market leader in the digital vertical with a high-profile audience and an unrivalled reach. With a total spend of ₹5.63Cr, it's the preferred platform for national campaigns, premium launches, and corporate branding, offering unmatched recall and impressive ROI. Join the revolution and experience the profound impact of digital advertising that seamlessly adapts to your needs.

Hotstar App

Hotstar App, the titan of the digital avenue, reigns supreme with the highest Total Spend of ₹540.11 Cr dedicated to its digital prowess, captivating a diverse and discerning audience with its expansive reach. Advertisers nationwide prefer it for campaigns, premium launches and corporate branding, driven by its potent blend of high visibility, superior recall and exceptional ROI. Its adaptability to the digital sphere further underlines the unrivaled status. With Hotstar, your brand message resonates powerfully, revealing the impact of persuasive and professional communication.

YouTube

As the dominant force in digital media, YouTube's colossal total spend of ₹298.85Cr underscores its unparalleled market leadership. Capturing a diverse audience demographic, YouTube guarantees unmatched reach, making it the favored platform for national campaigns, premium launches, and corporate branding. Its exceptional visibility assures high recall and impressive Return on Investment (ROI), adapting seamlessly to the digital vertical. With persuasive and powerful messaging, YouTube heralds a monumental opportunity for advertisers to drive impactful brand engagement.

Popular Medias with Unique Views

JioHotstar

Redefine your advertising strategy with JioHotstar, the undisputed market leader blazing trails in the digital hemisphere with an unparalleled viewership. Encompassing a vast audience profile, our reach is comprehensive and compelling, making us the trusted choice for national campaigns, premium launches and corporate branding. Maximise your visibility, embed everlasting recall, and assure remarkable ROI. Choose JioHotstar, the epitome of efficient digital innovations, to articulate your brand's narrative with persuasive proficiency and impactful resonance.

Book My Show

Book My Show, the unchallenged market leader, commands the highest views in the digital realm. Our unrivalled audience profile offers advertisers an immense reach, making us the preferred destination for national campaigns, premium launches, and corporate branding. We provide unparalleled visibility, assuring optimal recall and stellar ROI for your business. Our prowess in adapting to the digital vertical maintains persuasive, professional, and impactful campaigns that keep audiences engaged and keeps you ahead in the game.

YourStory

Trust YourStory: the reigning titan of the digital landscape with the highest visibility, ensuring unparalleled recall. Our staggering reach consistently delivers compelling ROIs, making us a favorite for national campaigns, premium launches, and corporate branding. With a discerning audience profile, YourStory guarantees optimal engagement. Choose us for unmatched online prominence and memorable impact. YourStory, where your brand narrative achieves national renown.

Hindustan Times

With a skyrocketing digital reach, Hindustan Times solidifies its leadership in the market commanding the highest views. With an unmatched audience profile that spans across key demographics, it offers advertisers premium visibility, recall, and an incomparable ROI. Excitingly, advertisers lean towards our platform for launching national campaigns and setting corporate branding, due to our tangible impact, persuasive approach, and stalwart online presence. Adapt to the digital vertical, and experience the might of a leader!

Money Control

Harness the power of Money Control's market dominance for your national campaigns, premium launches, and corporate branding. With the highest digital views and a sophisticated audience profile, it stands unrivaled in the digital vertical. Advertisers consistently choose it for its extensive reach, exceptional visibility, guaranteed recall, and robust ROI. Let Money Control solidify your brand's presence and accelerate your growth. Benefit from our impactful approach that spells business success.

Top Media Options Used

Video

Video's undisputed market leadership in the digital realm is dominated by a top-tier Media Option Video - Execution Count of 435, underlining its strategic position and lucrative reach. Our platform merges visibility and recall effectively, promising substantial ROI. Chosen by national campaigners and corporate brands for premium launches, Video attracts a diverse, engaged audience. Its adaptability to the digital vertical, coupled with our expert approach, guarantees impactful, persuasive brand promotion.

Banner

Unleash the full potential of Banner, the market's unrivaled leader, pioneering digital advertising with a record Media Option Banner - Execution count of 387. Our unique audience profile guarantees unparalleled reach, making us the first choice for national campaigns, premium launches, and corporate branding. Visibility, recall, and an impressive ROI come as standard, proving that when it comes to digital, we rule the roost. Let Banner be your catalyst for supreme market presence.

Masthead Banner

Masthead Banner, the market leader with an unbeatable record of 164 execution counts in digital media, naturally dominates the digital vertical. With an impressive reach and an affluent audience profile, it tops the list for national campaigns, premium launches, and corporate branding drives. Advertisers cherish it for high visibility, brand recall, and fruitful return on investments. It promises a persuasive, professional, and impactful branding space, justifying why it's a preferred choice for savvy marketers across the nation.

Connected TV

Success flourishes when brands choose Connected TV—the undisputed leader in digital media. With the highest Execution Count of 105, it's the go-to platform for national campaigns, premium launches, and corporate branding. Our audience—tech-savvy, affluent—enjoys wide-reaching, impactful content. Capitalize on superior visibility, boosted recall, and generous ROI that Connected TV offers. Ascend smoothly onto the digital vertical. Perfect your brand promotion with us—because when it's about ad performance, Connected TV is the top contender.

App Install

App Install, a market leader in the digital sphere, reigns supreme with the highest Media Option - Execution Count at 73. Its commanding reach and tailor-made audience profile ascertain maximum visibility, optimum recall, and splendid ROI. Preferred as the go-to choice for national campaigns, premium launches, and corporate branding, it ensures a striking edge in visibility and memorable branding. Dive into the digital wave with App Install, and discover powerful, persuasive, and impactful advertising that effortlessly amplifies your business stature.

Top Categories by Ad Spend in Q3 2025

Digital marketing by CPM pricing options

Digital Marketing ads using Cost per impression pricing is one of the best digital marketing ad format for certain ad formats. CPM stands for Cost per 1000 Impressions (number of times the ad is shown) (M is Roman numeral for 1000). Generally, display advertising (e.g. banners) is sold in CPM. If the ad is shown 1000 times the cost will be equal to 1 CPM price.  The Media Ant is a digital marketing agency which gives you the best advice on Digital marketing services & bidding options. 

The total cost which you will have to pay while bidding on CPM basis is:

Total Cost = Total Impressions * (1000/CPM)

Comparing CPM to CPC and vice versa

The goal of digital marketing using one model versus the other is really dependent on what you are trying to achieve. If your objective is to generate Brand awareness then you might engage in display advertising which will most likely be sold in CPM model. While search ads on Google or text or display advertising on Google Ad Network are sold in CPC model. Although there is no hard and fast rule to this, you can go for CPC in Display ads & CPM for Text ads aslo depending on the click through rate. If you are new in Digital marketing & are not expecting many clicks on your digital ad, you should go for CPC to check what is your click through rate. If your click through rate increases at a certain level that CPM will be more cost effective to you, you should switch to using CPM pricing model than CPC.

Often you will end up comparing two models to figure out where and how to spend your money effectively. To do direct cost comparison you will need to convert CPM to CPC or CPC to CPM pricing.

CPC to CPM conversion

Below is a formula that you can use to calculate a CPM equivalent of a CPC model

CPM = (CPC*Clicks*1000/Total impressions)

Platforms which offer CPM pricing Digital ads

Most of the top Digital advertising platforms like Facebook, Google Adwords, LinkedIn, Youtube offer CPM marketing option. Usually Display & video ads have CPM as the Digital ad pricing model. The range of the Cost per click differs from platform to platform. 

The Media Ant as one of the top digital marketing agencies in Bangalore gives you a lot of website options to advertise on using CPM bidding model. The top 10 websites & apps across different website genres are:

1. Hotstar

2. Book My show

3. Gaana.com 

4. Money Control

5. GoIbibo.com

6. LiveMint.com

7. Shopclues.com

8. Cosmopolitan

9. InShorts

10. Cricbuzz.com

The Media Ant provides CPM bidding option across websites of different categories & genres. You can contact us for any queries in Digital marketing by writing to us at help@themediaant.com or calling us at +91 80674 15510.