Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.

Instagram Advertising

Instagram advertising is a powerful tool for businesses looking to boost their online presence and reach a wider audience. With a massive user base and a growing digital landscape, Instagram offers immense opportunities for businesses to connect with their target audience and make a lasting impact. Discover the unique aspects of Instagram advertising in India and learn how you can harness its potential to grow your brand.

Types of Instagram Ads

Instagram provides a diverse range of ad formats to suit your marketing goals. Here are some of the most popular Instagram ad types:

1) Banner

Banner ads on Instagram are static images that appear seamlessly in users' feeds. They are a cost-effective way to showcase your brand and products.

2) Video

Video ads bring your content to life with motion and sound. These engaging ads are perfect for telling a story or showcasing your products in action.

3) Carousel

Carousel ads allow you to display multiple images or videos in a single ad, enabling you to highlight various products or features in one advertisement.

4) Instagram Reels

Instagram Reels Ads are short, entertaining videos that offer an excellent opportunity for businesses to connect with a younger audience through creative and engaging content.

5) Stories

Instagram Stories ads appear in the Stories section and are short-lived, making them ideal for promoting time-sensitive offers and captivating users with immersive visuals.

6) Lead Generation

Lead generation ads enable you to collect valuable information from potential customers, such as email addresses, without them leaving the platform.

7) App Install

If your goal is to increase app downloads, Instagram offers app install ads that encourage users to install your mobile app directly from their feed.

Who should advertise on Instagram?

While Instagram has solutions for all types of advertisers, here are some of the best-fit types of brands -

1. Brands trying to reach a digital-first audience
2. Recently launched brands looking to build brand awareness
3. Brands that are looking to scale their offline advertising activities

Instagram Advertising Cost in 2024

The cost of advertising on Instagram in India is subject to various factors that can significantly impact your advertising expenses. In 2024, the average cost per click (CPC) on Instagram is expected to be influenced by market trends and competition within the Indian digital advertising landscape.

How to Run Instagram Sponsored Ads?

Running Instagram sponsored ads involves several steps:

Set Clear Objectives: Determine your advertising goals, whether it's increasing brand awareness, driving website traffic, or boosting sales.

Define Your Target Audience: Use Instagram's robust targeting options to reach the right audience based on demographics, interests, and behaviors.

Select the Ad Type: Choose the most suitable ad format from the options mentioned earlier.

Create Compelling Content: Develop eye-catching visuals and compelling ad copy that resonates with your target audience.

Set Budget and Schedule: Decide how much you want to spend and the duration of your campaign.

Monitor and Optimize: Keep a close eye on your campaign's performance and make adjustments as needed to maximize results.

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like.

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

FAQs Related to Instagram Advertising

How much will it cost to advertise in Instagram?

Cost per click (CPC): ₹10 - ₹20 (average in India, can vary considerably)

Cost per thousand impressions (CPM): ₹36.69 - ₹146.75 (average in India, can vary considerably)

How does Instagram use advertising?

Instagram uses advertising to help businesses reach their target audience and promote their products or services. Advertisers can create and manage campaigns through Instagram's ad manager, targeting users based on various criteria.

Are ads on Instagram free?

No, Instagram ads are not free. Businesses are charged based on their advertising objectives, such as cost per click (CPC), cost per impression (CPM), or cost per conversion (CPA).

How can I create Instagram ads?

Contact The Media Ant to discuss your advertising goals and target audience. The Media Ant will guide you in selecting the right ad format, create compelling content, set a budget, and handle the campaign launch.

How does Instagram charge you for ads?

Instagram charges advertisers based on the chosen bidding strategy, which can be CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), or CPA (Cost Per Action). Advertisers set their budgets and bids accordingly.

How to do paid ads on Instagram?

To create paid ads on Instagram, first establish a business profile and link it to a Facebook Page. Then, utilize Instagram's Ads Manager or Facebook Ads Manager to set campaign objectives, target your desired audience, choose an ad format, and create engaging ad content. Set a budget, specify ad placements, and review before submitting. The Media Ant can help you run paid Instagram ads.