Having several awards under its belt for quality journalism, India Today is considered one of the Best News Websites by WAN-IFRA Asian Digital Media and offers content in news, politics, business, entertainment, etc, catering to a diverse audience across India. Being a comprehensive source of information, India Today Website Ads will provide a competitive edge to brands and builds credibility.

Advertisers

Male

Female

Gender Distrbution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Mumbai

Kolkata

Delhi

Bangalore

Chennai

Hyderabad

Ahmedabad

City Wise Distribution

Patna

Lucknow

Pune

Chandigarh

Jaipur

Agra

Bhopal

Bhubaneswar

Faridabad

Ghaziabad

Jamshedpur

Kanpur

Raipur

Surat

Visakhapatnam

Nagpur

Other Area Covered

High

Income Level Distribution

CREATIVE SPEC

Banners Ads are rectangular image ads displayed along with the content on the platform. On India Today Website, advertisers can showcase their brands through various banners like 3 types of Standard Banner including Medium Rectangle, Leaderboard Banner, and Mobile Leaderboard which will be running on the Website and across the site, and 4 types of Rich Media banner like Billboard Banner, Skinner Banner, Large Banner, Large Billboard, and Expandable Large Banner which will be running on the website only. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impression

India Today - Banner Advertising

Buy Type

India Today Website

<h1>India Today Advertisement</h1>

India Today Website is a news platform that will include international and national topics on Politics, Business, Cricket, Bollywood, Lifestyle, Technology, Travel, and more.  Owned by India Today Group, the platform has garnered over 51.7M monthly active users, making India Today Advertising a good platform to drive traffic and increase overall sales. India Today Advertisement is the right platform for companies to showcase their products and services. Want to Advertise in India Today? Check out India Today Advertising Rates now.

<h2>India Today Advertisement</h2>India Today Advertisement is displayed across digital platforms of the popular news magazine and will help companies boost visibility and traffic to their platforms. With over 8.09M unique page views on desktop and 33.38M, unique page views on mobile, India Today Advertisement will help bring in new customers and retain old ones.Through India Today Advertisement, companies will be able to target the right audience across the country.<h2>India Today Ads</h2>With a wide range of digital platforms, India Today Ads will allow for increased visibility and traffic to these platforms. It's an opportunity that should not be missed! With state-of-the-art means of advertising, India Today Ads will use targeted advertisements to cater to the users based on their preferences. <h2>India Today Advertising Cost</h2>Want To Know India Today Advertising Cost? India Today Advertising Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for India Today Ad Rates are as per the ad option chosen and the customizations done to India Today Advertisement options.<a href="https://www.themediaant.com/ad-campaign-brief">Get the best rates to place your ad on any digital platform on The Media Ant</a><h3>India Today Advertising Rates</h3>India Today Advertising Rates can be found on the “Top Choice” section of the “India Today Advertising” page, which will include all the <a href="https://www.themediaant.com/digital">digital advertising ad options</a> offered. Companies can choose the ad options according to their requirements and check out the India Today Advertising Rates. Some ad options the companies can choose from include video ads, banner ads, and more are available at discounted rates, from which brands and companies can select India Today Ad Rates according to their requirements.<h3>India Today Advertisement Rates</h3>India Today Advertisement Rates is different based on the ad options chosen, their duration, and the customizations made to them. After the campaign is selected and running, advertisers can monitor their digital ad campaigns through our online monitoring dashboard on their mobile phones. India Today Advertisement Rates are affordable and cost-effective, as well as can be a valuable addition to the company’s marketing strategy.<a href="https://www.themediaant.com/mash">Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools</a>You can check out discounted India Today Advertisement Rates on the official website of <a href="https://www.themediaant.com/">The Media Ant</a>. Companies can pick the ads option most relevant to their needs. Check out India Today Ad Rates Now<h2>India Today Advertisement Agency</h2>Looking for India Today Advertisement Agency? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. Having a presence across India in major cities like Bangalore, Mumbai, and Delhi.We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. <a href="https://www.themediaant.com/roas-calculator">Our best rates for advertising on any digital platform are available online on our website. </a>The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. Get the best rates to place your <a href="https://www.themediaant.com/digital">ad on any digital platform</a> on The Media Ant.You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. <a href="https://www.themediaant.com/">The Media Ant</a> contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Who Should Do India Today Advertisement?</h3>India Today Advertisement is given by companies looking to advertise to a largescale audience. Some past advertisers who have done India Today Advertisement include top companies like Scripbox, One Plus, Kalyan Jewellers, Alembic Real Estate, Government of India, PropStrata, and more.India Today Advertisement will help companies in increasing brand recognition and boost visibility among users through proper engagement. Some sectors which can do India Today Advertisement:<ul><li>BFSI: Companies who work in the BFSI sector like to target their ads to audiences who are well-read and from affluent socioeconomic backgrounds, making India Today Advertisement a good option.</li><li>Telecom: Companies like Airtel, One Plus, and more advertise on India Today to boost their brand awareness and showcase new offers and services. </li><li>FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have to do India Today Advertisement as a way to revamp their brand image or introduce their products or services.</li><li>E-Commerce: Companies like Snapdeal, <a href="https://www.themediaant.com/digital/amazon-website-advertising">Amazon</a>, and more can advertise on India Today to help increase their brand recognition and display their products or services. </li></ul><h2>Who Are Target Audience For India Today Advertisement?</h2>India Today Advertisement has a large-scale target audience, which majorly includes the affluent audience who have ready access to the internet.<ul><li>Around 55% of males and 46% of females make up the majority audience for India Today Advertisement on the website.</li><li>Around 38% aged 18- 24 years are the major target audience for India Today Advertisement.</li><li>Around 52% are of low income group make up the major target audience for India Today Advertisement.</li></ul>

<h4>What Is India Today?</h4>India Today brings the latest and breaking news from India and around the world, 24x7 live updates, and In-depth analysis of news on politics, business, cricket, bollywood, lifestyle, technology, and travel. India Today is among the Top Two Digital Media groups in India. <a href="https://www.themediaant.com/digital/india-today-website-advertising" target="_blank">Get the best rates for India Today Website Advertisement through The Media Ant.</a><h4>Why Advertise on India Today?</h4>India Today has consistently ranked as the top source for general news consumption by Comscore. India Today Advertisement allows brands to engage with the right target audience. Below are the most noteworthy points about why India Today Advertisement is a good option:<ol><li>Around 63% of users on India Today are under the age of 35. India Today Advertisement audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers. </li><li>India Today has 45Mn+ Unique Visitors per month, making India Today Advertisement a good option for brands to have great exposure.</li><li>India Today has a great social media presence across platforms, making it a good India Today Advertisement. The multi-platform approach, makes it one of the most sought after platforms. </li></ol><h4>India Today Advertisement Media Options</h4>Some India Today Advertisement media options which advertisers can choose from include:<ol><li>Display Ads: There are 2  types of banner properties available for India Today Advertisement, which include a standard banner and instream video ad banner. They drive an average CTR of 0.1% - 0.2%. </li><li>Video Ads: India Today Advertisement offers both pre-roll and mid-roll video ad options. The pre-roll video is skippable after 5 seconds. India Today Advertisement drive an average CTR of 0.1% - 0.2-%. India Today Ad property has a higher engagement rate. </li><li>Articles: It is branded content that allows brands to talk about themselves to their desired audience. India Today Ads gives us 80,000 to 1,00,000 page views per article over 7 days. Brands could select which section they want to put up their article on. </li></ol><h4>Who Should Advertise On India Today?</h4><ol><li>Brands aiming to target the global market.</li><li>Brands that aim to target the digital-first audience and appeal to the masses.</li><li>Brands aiming to increase awareness, sales, and website traffic.</li><li>Brands from various industry backgrounds such as real estate, education, entertainment, music, etc.</li></ol>

<h4>How Do Filters Help In Targeting Audience For India Today Advertisement?</h4><ol><li>Geo-Targeting- Brands doing India Today Advertisement can target their audience based on the city or state. For example, a brand like Swiggy can locally advertise and reach out to the desired targeting audience.</li><li>Gender and Age Targeting- For India Today Advertisement, one can target the audience according to their age and gender. For example, a brand like MyProtein can target the age group of 18-24 to advertise their brand. </li><li>User lifestyle- Brands doing India Today Advertisement can advertise in particular sections such as lifestyle, food, tech, travel, etc. This allows the brands to reach out to the right target audience.</li></ol>

<h4>How Do I Know If My India Today Advertisement Has Been Placed?</h4>When the campaign is live, you will get a screenshot of your India Today Ad within 24 hours. After the completion of the India Today Advertisement campaign, an <a href="https://docs.google.com/spreadsheets/d/1TozVMdd-kd_nCpVDjB8mF6-4yhItG443R-wv8Co9Byo/edit#gid=0" target="_blank">Excel Report</a> will be shared with the client.

<h4>The Media Ant’s Guide to Ad Sizes</h4><a href="https://blog.themediaant.com/digital-advertising-an-advertisers-guide-to-display-ad-dimensions" target="_blank">Click here to view</a> India Today Advertisement sizes

Banner on India Today Website

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 1,65,000

Add to Bag

For Discounted Rate

Min Billing

₹ 1,65,000

Add to Bag

For Discounted Rate

Execution Details

CREATIVE SPEC: image

px

.JPG

300

ADDITIONAL INSTRUCTIONS

#Max File Size 150 kb #Background must be a solid color/image and not transparent # ClickTag and Replay button will be embed on creative

0.1%-0.2%

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

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Banner on India Today Website

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 1,65,000

Add to Bag

For Discounted Rate

Min Billing

₹ 1,65,000

Add to Bag

For Discounted Rate

Execution Details

CREATIVE SPEC: image

px

.JPG

300

ADDITIONAL INSTRUCTIONS

#Max File Size 150 kb #Background must be a solid color/image and not transparent # ClickTag and Replay button will be embed on creative

0.1%-0.2%

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the end of the campaign only

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Confused?
We can help