Spark curiosity and drive engagement with Conversation Starter ad formats — a dynamic and interactive way to connect with your audience through brief, guided snippets. Instead of a full chat system, this lightweight format uses conversational prompts to let users uncover compelling brand stories at their own pace. With 80% share of voice on screen, 3%+ engagement and 0.60%+ CTR, this format delivers results while offering flexibility with static or video creatives. Fully compliant with IAS, MOAT, and DoubleVerify, and available in over 10 Indian languages with both CPM and CPE buying options.