Banner on Programmatic Advertising On Jio Platforms
Used For
Reach
Ad Type
Image
Lead Time (in days)
3
Span
1 day
Banner is a static image ad format that can be placed across Jio platforms including apps, websites, and Connected TV (CTV). On CTV, banner ads are available in two key placements—Home Screen Banner and Screen Saver (Idle Banner). The Home Screen Banner appears when users launch a Jio app on their smart TV and are actively browsing for content, offering high visibility and ideal for promoting new launches or branded content. The Screen Saver or Idle Banner appears when the app is open but inactive—like when a show is paused or the user steps away—turning the screen into a digital billboard for strong brand recall. These ad placements support various levels of advanced targeting such as location, device type, and user interest, and pricing is available on both CPM (Cost Per 1,000 Impressions) and CPC (Cost Per Click) models. Advertisers can choose specific Jio platforms for banner placements, making it a flexible and impactful format for both brand awareness and performance campaigns.
Rack Rate
₹ 0.076 / Per Impression
TMA Offer
Login To View
Min Billing
₹ 1,00,000
Min Billing
₹ 1,00,000
Execution Details
Programmatic Advertising On Jio Platforms Banner Ads
Programmatic Advertising On Jio Platforms Banner ads are a highly effective way to promote your brand across various digital media platforms. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like Programmatic Advertising On Jio Platforms.
Programmatic Advertising On Jio Platforms Banner Advertisement Cost
The cost of running Programmatic Advertising On Jio Platforms banner ads varies based on several key factors:
Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.
Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.
Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.
Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.
Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.
Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.
By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on Programmatic Advertising On Jio Platforms while achieving strong visibility and engagement.
Programmatic Advertising On Jio Platforms Banner Advertisement Rates
Programmatic Advertising On Jio Platforms Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.
