RoadBlock on Programmatic Advertising On Jio Platforms

Programmatic Advertising On Jio Platforms
Premium
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Used For

Impact

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Ad Type

Image

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Lead Time (in days)

3

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Span

1 day

Roadblock is a high-impact ad format where your brand takes over a specific placement for a full day across Jio platforms, ensuring maximum visibility. This format includes multiple premium options such as the JioTV Home Screen, where your ad is the first thing users see when they open the app; the CTV Bootup Screen, which displays your ad the moment a user turns on their smart TV or Jio set-top box; the CTV Home Screen, offering top placement when users browse for content; the CTV Split Video, which shows a video and banner side by side on the home screen; and the MyJio Home Screen, where your ad appears prominently when users launch the MyJio app. Each of these placements guarantees full-day exposure, making roadblocks ideal for product launches, big campaigns, or brand takeovers.

Rack Rate

₹ 6,87,500 / Per Day

party-popper

TMA Offer

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Min Billing

₹ 6,25,000

Min Billing

₹ 6,25,000

Execution Details

Creative Spec: image

Unit

px

Format

.JPG

Creative Spec: video

Format

.Mp4

ADDITIONAL INSTRUCTIONS

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots Not available for programmatic campaigns. However, for direct campaigns, screenshots will be provided. Click here to view the sample report.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

Programmatic Advertising On Jio Platforms Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

Programmatic Advertising On Jio Platforms Roadblock Ads Cost 

The cost of Programmatic Advertising On Jio Platforms roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

Programmatic Advertising On Jio Platforms Roadblock Ads Benefits

  • 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

  • Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

  • Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

  • Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

  • High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate Programmatic Advertising On Jio Platforms with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!