TMA Quick Insights for Q3 2025

Leveraging Hotstar's market leadership, with a ₹669.9Cr ad spend, and JioHotstar's unmatched viewership can significantly boost visibility and recall, providing a top-notch ROI. Preferred formats like digital video, with a high execution count of 435, further enable incredible audience engagement. Brands can effectively harness this power for national campaigns, premium launches, and corporate branding, resulting in optimal reach and impactful promotion in the digital media landscape.

Top Medias with Highest Ad Spend

Hotstar

Gain unparalleled visibility and assured recall with Hotstar, the digital giant leading the market with an unmatched total spend of ₹669.9Cr. Our extensive reach and highly-engaging audience provide top-notch ROI that keeps brands coming back for premium launches and result-driven national campaigns. By prioritizing adaptability in the digital vertical, Hotstar stands out as the preferred choice for impactful corporate branding. So why wait? Start advertising with the best!

Jio Saavn

Riding the crest of digital wave, Jio Saavn reigns supreme with an unrivalled total digital spend of ₹1.37Cr, solidifying its market leadership. Tailored to engage a discerning audience, its broad reach and targeted profiling make it the preferred choice for national campaigns, premium launches and corporate branding. Offering unparalleled visibility and exceptional recall, advertisers see a resounding ROI. In the dynamic digital landscape, Jio Saavn ensures your brand's message resonates with impact and precision.

Indian Super League on JioCinema

Amplify your brand's visibility with the Indian Super League on JioCinema, the market leader in the digital vertical with a high-profile audience and an unrivalled reach. With a total spend of ₹5.63Cr, it's the preferred platform for national campaigns, premium launches, and corporate branding, offering unmatched recall and impressive ROI. Join the revolution and experience the profound impact of digital advertising that seamlessly adapts to your needs.

Hotstar App

Hotstar App, the titan of the digital avenue, reigns supreme with the highest Total Spend of ₹540.11 Cr dedicated to its digital prowess, captivating a diverse and discerning audience with its expansive reach. Advertisers nationwide prefer it for campaigns, premium launches and corporate branding, driven by its potent blend of high visibility, superior recall and exceptional ROI. Its adaptability to the digital sphere further underlines the unrivaled status. With Hotstar, your brand message resonates powerfully, revealing the impact of persuasive and professional communication.

YouTube

As the dominant force in digital media, YouTube's colossal total spend of ₹298.85Cr underscores its unparalleled market leadership. Capturing a diverse audience demographic, YouTube guarantees unmatched reach, making it the favored platform for national campaigns, premium launches, and corporate branding. Its exceptional visibility assures high recall and impressive Return on Investment (ROI), adapting seamlessly to the digital vertical. With persuasive and powerful messaging, YouTube heralds a monumental opportunity for advertisers to drive impactful brand engagement.

Popular Medias with Unique Views

JioHotstar

Redefine your advertising strategy with JioHotstar, the undisputed market leader blazing trails in the digital hemisphere with an unparalleled viewership. Encompassing a vast audience profile, our reach is comprehensive and compelling, making us the trusted choice for national campaigns, premium launches and corporate branding. Maximise your visibility, embed everlasting recall, and assure remarkable ROI. Choose JioHotstar, the epitome of efficient digital innovations, to articulate your brand's narrative with persuasive proficiency and impactful resonance.

Book My Show

Book My Show, the unchallenged market leader, commands the highest views in the digital realm. Our unrivalled audience profile offers advertisers an immense reach, making us the preferred destination for national campaigns, premium launches, and corporate branding. We provide unparalleled visibility, assuring optimal recall and stellar ROI for your business. Our prowess in adapting to the digital vertical maintains persuasive, professional, and impactful campaigns that keep audiences engaged and keeps you ahead in the game.

YourStory

Trust YourStory: the reigning titan of the digital landscape with the highest visibility, ensuring unparalleled recall. Our staggering reach consistently delivers compelling ROIs, making us a favorite for national campaigns, premium launches, and corporate branding. With a discerning audience profile, YourStory guarantees optimal engagement. Choose us for unmatched online prominence and memorable impact. YourStory, where your brand narrative achieves national renown.

Hindustan Times

With a skyrocketing digital reach, Hindustan Times solidifies its leadership in the market commanding the highest views. With an unmatched audience profile that spans across key demographics, it offers advertisers premium visibility, recall, and an incomparable ROI. Excitingly, advertisers lean towards our platform for launching national campaigns and setting corporate branding, due to our tangible impact, persuasive approach, and stalwart online presence. Adapt to the digital vertical, and experience the might of a leader!

Money Control

Harness the power of Money Control's market dominance for your national campaigns, premium launches, and corporate branding. With the highest digital views and a sophisticated audience profile, it stands unrivaled in the digital vertical. Advertisers consistently choose it for its extensive reach, exceptional visibility, guaranteed recall, and robust ROI. Let Money Control solidify your brand's presence and accelerate your growth. Benefit from our impactful approach that spells business success.

Top Media Options Used

Video

Video's undisputed market leadership in the digital realm is dominated by a top-tier Media Option Video - Execution Count of 435, underlining its strategic position and lucrative reach. Our platform merges visibility and recall effectively, promising substantial ROI. Chosen by national campaigners and corporate brands for premium launches, Video attracts a diverse, engaged audience. Its adaptability to the digital vertical, coupled with our expert approach, guarantees impactful, persuasive brand promotion.

Banner

Unleash the full potential of Banner, the market's unrivaled leader, pioneering digital advertising with a record Media Option Banner - Execution count of 387. Our unique audience profile guarantees unparalleled reach, making us the first choice for national campaigns, premium launches, and corporate branding. Visibility, recall, and an impressive ROI come as standard, proving that when it comes to digital, we rule the roost. Let Banner be your catalyst for supreme market presence.

Masthead Banner

Masthead Banner, the market leader with an unbeatable record of 164 execution counts in digital media, naturally dominates the digital vertical. With an impressive reach and an affluent audience profile, it tops the list for national campaigns, premium launches, and corporate branding drives. Advertisers cherish it for high visibility, brand recall, and fruitful return on investments. It promises a persuasive, professional, and impactful branding space, justifying why it's a preferred choice for savvy marketers across the nation.

Connected TV

Success flourishes when brands choose Connected TV—the undisputed leader in digital media. With the highest Execution Count of 105, it's the go-to platform for national campaigns, premium launches, and corporate branding. Our audience—tech-savvy, affluent—enjoys wide-reaching, impactful content. Capitalize on superior visibility, boosted recall, and generous ROI that Connected TV offers. Ascend smoothly onto the digital vertical. Perfect your brand promotion with us—because when it's about ad performance, Connected TV is the top contender.

App Install

App Install, a market leader in the digital sphere, reigns supreme with the highest Media Option - Execution Count at 73. Its commanding reach and tailor-made audience profile ascertain maximum visibility, optimum recall, and splendid ROI. Preferred as the go-to choice for national campaigns, premium launches, and corporate branding, it ensures a striking edge in visibility and memorable branding. Dive into the digital wave with App Install, and discover powerful, persuasive, and impactful advertising that effortlessly amplifies your business stature.

Top Categories by Ad Spend in Q3 2025

About Digital Advertising

Online Marketing has made itspresence felt in India during last few years. Last year, digitalmedia grew about 29.4%. This increase can be attributed to a numberof factors.

• India is now the 2^ndlargest smartphone market based on the number of shipments

• India has reached a telecomsubscriber base of 1.19 Billion

• 3G & 4G constitute over 75%of the overall wireless internet user base

• Data charges have fellsignificantly to INR 4-6 per GB

• Massive increase in dataconsumption ~3.9 GB per month per smartphone

• The urban-rural gap in terms ofuser base is decreasing rapidly

• Payments have gone digital withmobile wallets like PayTM, Mobikwik and BHIM, UPI entrants likeGoogle Tez, Payment Gateways such as CCAvenue and Citrus Pay

• 250 Million people viewedvideos online in 2017, a 64% jump

• Digital Ad spend contributed17% of total Ad spend in India in 2017

(Source: Reimagining India’s M&ESector, FICCI-EY report 2018)

The abovementioned facts prove thatonline marketing is the future of marketing and advertising.

Advantages of Digital Advertising in India

Internet marketing comes with thefollowing advantages that are worth considering:

1. Suitable for low budgetcampaigns: There is no minimum spend limit for online marketing sodigital marketing cost in India can be as low as INR 1000 also

2. Measurable ROI: One can trackthe performance of the online marketing campaigns and compare theresults and ROI.

3. Easy to control: One cancontrol the inputs of the internet marketing campaign by monitoringthe campaign performance in real time and pause or stop it wheneverrequired.

4. Precise Targeting: One cantarget the desired customer group as per the digital advertisingrequirements like demographics, interest, expenditure etc.

5. Global Reach: The reach ofdigital advertising is not necessarily restricted to the city, stateor nation.

6. Greater Engagement: Internetmarketing provides the advertiser an opportunity to converse withthe audience and it does not remain a one way communication only. Anonline marketing campaign is successful when a customer interactswith the advertisement

Digital Advertising: Basic terminologies to helpyou book your online marketing campaign with digital marketing agency

• Impressions:Impression refers to how many times a user have been exposed to youronline advertisement. For example, if your ad has been seen by auser 5 times, it is equal to 5 impressions.

• CTR or ClickThrough Rate: This is a ratio which tells the advertiser out ofthe total number of impressions of the ad, how many times did theuser clicked on the ad to visit the landing page.. For example, anad was shown to 100 people and 5 people clicked on the ad so the CTRis 5%

• Conversion: Onsetting up an online campaign, the advertiser has to define the goalexpected from the user like website visit, filling up a lead form,downloading an app. whenever this goal is achieved, it is known as aconversion.

• Call ToAction: Online advertising campaigns require the audience tointeract with the ad by taking some actions. This link which helpsthe user to take action is known as call to action. For example,book now; request a quote, join now, sign up for newsletters etc.

• Frequency Capping: Thisis a feature in online advertising where the advertiser can limitthe maximum number of times a user can view a particular ad

• Geo Targeting: Geotargeting refers to targeting the audience in particular locations,for example, all tier 1 cities in India

• Audience Targeting: Audiencetargeting can be done based on gender, age, income, interests etc.The criteria would vary platform wise.

Digital Advertising Options

Your Digital Marketing Agency wouldprovide you with the following options for running an onlinemarketing campaign:

• Text Ads: On platformslike Google Search and Quora, advertisers place text ads that areshown to users when they search using relevant keywords

• Banner Ads: These adsmostly contain images and texts and are mostly clickable with a callto action button.

  • Interstitial- Interstitialads cover the entire screen

  • Leader board- These arerectangular ads seen at the top of the website and are the firstads to appear

  • Run-On-Site- Run onsite ads can be placed randomly on any page of a website

  • Mid Page Unit (MPU)- Bannerad placed in the middle of the page

• Audio Ads: These areaudio advertisements similar to radio jingles that can be played ononline music sites like Gaana, Wynk and Saavn. They can also beaccompanied by banner ads.

• Video Ads: These arevideo advertisements similar to TV Commercials that can be played ononline sites like Hotstar, Voot and You Tube. They can also beaccompanied by banner ads.

• Emailer/SMS: These areemailer/SMS campaigns based on databases provided by the digitalmarketing agency. For example, database of car owners in Bangalore.

• Influencer Marketing:Influencers are people with huge followings on social mediaplatforms. Endorsement from these influencers can prove to be veryvaluable for the brands.

Digital Advertising Cost and Rate Card

Digital Advertising rates vary fromplatforms to platforms based on a number of criteria. Some of theplatforms that allow the advertisers to setup their advertisements ontheir own, also known as self-serve platforms like Google, Facebookand LinkedIn, provide you with options of pricing (CPC, CPM). Thedigital advertising cost incurred by the advertiser in this casewould also depend on the target group, ad quality and otheradvertisers competing for the same keywords/audience. Apart fromthese self-serve platforms, there are websites that allowadvertisement on their websites (in CPM and CPC format, varies siteto site) in form of banners, video ads and audio ads too. Followingare the various digital advertising pricing models that can beoffered by your digital marketing agency:

• CPM or Costper Thousand Impressions: This is one of the important digitalmarketing cost terms that you would have to opt for digitaladvertising. CPM means Cost per Mille, the cost of one thousandimpressions of the ad.

• CPC or CostPer Click: Another popular digital marketing cost term, Cost perClick refers to cost advertisers have to pay when someone clicks onthe advertisement.

• CPL or Cost per Lead/CPA orCost per Acquisition: CPL or CPA is another digital marketingpricing model where an advertiser pays only when a leadgeneration/conversion happens.

• CPI or Cost per Install:Cost per Install is an online marketing pricing model that isapplicable only for app download. This is the price that theadvertiser has to pay for each app download.

Apart from the abovementionedpopular options, there are premium options also available like paidarticle and influencer content that are priced higher than thepopular options.

Top Websites for Digital Advertising in India

According to Alexa Rankings (Aglobal website ranking system based on a website's average of dailyunique visitors and its number of pageviews over the past 3 months),following are top websites in India

How to select the Digital Advertising Option fitfor your business

Following are some of the pointersthat you can check for your advertising needs:

Abovementioned are some of thepopular digital media options. There are more than 1000 onlinemarketing options listed with The Media Ant. You can contact TheMedia Ant for a digital media plan based on your businessrequirements and budget.

Digital Advertising for Small Businesses

Digital Advertising is a good optionfor both first time advertisers and small businesses with lowerbudget. With internet marketing, advertisers have an option to testtheir market and optimize their campaigns in real time and thelearning from the online campaigns can be taken forward to offlinecampaigns as well. The real time tracking and ROI measurement makesonline advertising a preferred media option for Small and MediumEnterprises (SMEs)

The Media Ant: A Digital Advertising Agency inIndia

The Media Ant is a Digitaladvertising agency having more than 1200 media options under digitaladvertising. We are a Premier Google Partner and we can help you setup your Google Search and Google Display campaigns and optimize themto be most economic. Not only Google Ad words, The Media Ant cansupport you as your digital advertising agency in placing youradvertisement with other self-serve platforms like Facebook,LinkedIn, Youtube and Quora. Apart from self-serve platforms, TheMedia Ant has partnered with all the popular websites, M-sites, Appsand Facebook Pages in India and can assure of the best digitaladvertising rates and discounts.

You can contact us for bestdiscounts and to execute your Digital advertising campaign eitheronline, by sending a mail to Help@TheMediaAnt.com.

Related Links

Following are links to most visitedDigital Advertising Pages:

https://themediaant.com/digital/google-sem-google-advertising

https://themediaant.com/digital/google-display-google-advertising

https://themediaant.com/digital/google-universal-app-campaign-website-advertising

https://themediaant.com/digital/youtube-google-advertising

https://themediaant.com/digital/facebook-social-media-advertising

https://themediaant.com/digital/linkedin-social-media-advertising

To know more about the basics ofDigital Advertising, please visit

https://blog.themediaant.com/online-advertising-honest-answers-to-the-most-basic-questions

To know which Digital Media to usefor your business, please check the video:

https://youtu.be/RV5d_S9JsX0