TMA Quick Insights for Q3 2025

Data analysis reveals key trends in media engagement and advertising preferences within the newspaper vertical. Dominant outlets like The Pioneer, Times of India, and Hindustan Times command unrivaled ad spends, offering extensive reach for national campaigns, premium launches, and corporate branding. Custom Sized Ads and Quarter Page formats are highly preferred. These insights underscore the value of leveraging top newspapers for substantial brand visibility, robust recall, and optimal ROI in any advertiser's strategy.

Top Newspapers with Highest Ad Spend

The Pioneer, Delhi, English

As the market leader, The Pioneer, Delhi, commands an unrivaled total spend of ₹497.4Cr in the newspaper vertical, offering unparalleled visibility and recall. Preferred by advertisers for national campaigns, premium launches, and corporate branding, it presents an irresistible blend of a diverse audience profile and extensive reach. Its unmatched ROI solidifies its sterling reputation among those seeking impactful returns and elite brand positioning in the market.

Times Of India, Mumbai, English

As India's market leader in the newspaper industry, Times of India's Mumbai edition effortlessly holds the record of securing the highest Total Spend, a skyrocketing ₹1.76Cr, establishing its authority in the English language market. Its enriching audience profile, extensive reach and unparalleled reliability make it the go-to for elite national campaigns, premium product launches, and eminent corporate branding, promising increased visibility, enhanced recall, and game-changing ROI. Times of India transforms advertising efforts into visible success narratives, adopting an approach fine-tuned for the dynamic newspaper vertical.

Hindustan Times, Delhi, English

Choose Hindustan Times, Delhi's market leader in the English newspaper vertical, which boasts an incomparable reach and an elite audience profile. With a highest total spend of ₹13.82Cr, it's the top choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for its unrivalled visibility, profound recall, and impressive ROI that fuels brand growth in the competitive media landscape.

Times Of India, Bangalore, English

Dominating Bangalore's English newspaper landscape, The Times of India commands significant respect and preference from advertisers nationwide. It stands tall with a stellar total spend of ₹2.16Cr - a testament to its unrivaled market leadership. Drawing a diverse, encompassing audience profile, this trailblazer ensures excellent visibility and heightens consumer recall, thus maximizing ROI. Optimize your national campaigns, premium launches, and corporate branding exploits with TOI - a proven powerhouse that guarantees unprecedented reach.

Times Of India, Delhi, English

Make a mark with Times Of India - the reigning titan of Delhi's English newspaper market. Garnering an unparalleled total spend of 41.3L, it remains a perennial go-to for national campaigns, premium launches, and corporate branding. Our diversified audience profile maximizes your visibility and recall, while the reach we provide optimizes return on investment. Essentially, we're not just a newspaper; we're a catalyst, dramatically boosting your brand's potential. Choose us, choose impact.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates India's Hindi market with an unsurpassed readership of 35.67L, affirming its undisputed leadership. Our broad audience profile and exceptional reach make it an advertising favorite for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we boost visibility, enhance recall, and guarantee a high return on investment (ROI). Leveraging the newspaper vertical, Dainik Bhaskar offers captivating, persuasive copy that ensures your brand stands out, capturing the nation's pulse while creating a lasting impact.

Times Of India, All India, English

Times of India reigns supreme in the newspaper realm with an unrivaled readership of 31L all over India. As the undisputed market leader in English print media, it boasts a diverse and elite audience profile. Advertisers favor it for national campaigns, premium launches, and corporate branding, owing to its extensive reach and impressive visibility. Revel in exceptional recall and superior ROI with this compelling platform. Experience the power of persuasive messaging with Times of India - where your brand resonates with impact!

Times Of India, Education Times, All India, English

Times of India and Education Times lead the English newspaper market across All India with an unparalleled readership of 25.38L. Our expansive reach and insightful audience profile offer invaluable brand visibility, ensuring high recall value. Advertisers favour us for national campaigns, premium launches, and corporate branding because of our sustained impactful presence; delivering a strong return on investment. Dive into the newspaper vertical with the number one choice and watch your brand soar on the wings of our leading position.

Times Of India, Times Ascent All India, English

Unleash the power of Times Of India's Times Ascent All India, the undisputed market leader with a staggering readership of 25.38L. Our newspaper excels at reaching the discerning, quality readership you crave. The premium launches and corporate branding initiatives on our platform assure remarkable visibility, powerful recall, and excellent return on investment (ROI). Advertisers prefer us for national campaigns owing to our impressive reach and audience profiling. With us, your brand impacts, resonates, and thrives.

Malayala Manorama, All India, Malayalam

Surpassing the masses, Malayala Manorama stands tall with a towering readership of 24.87L across All India. Its robust market leadership in the Malayalam newspaper sector offers advertisers phenomenal visibility and recall, making it an unrivalled platform for national campaigns, premium launches, and innovative corporate branding. The diverse audience profile and extensive reach translate into substantial return on investment (ROI) - the reason why it's relentlessly preferred by trend-setting advertisers. Achieve impactful branding with us.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Steer your brand towards success with the unrivaled market leader, Custom Sized Ads. Commanding the newspaper landscape with the highest Media Option – Execution count of 101, our custom adverts reach a diverse, engaged audience nation-wide. Advertisers bank on us for major campaigns, premium launches, and corporate branding - thanks to our unparalleled visibility, remarkable recall, and profitable ROI. Join the league of those reaping the-lasting benefits of our influencing platform, and let your brand be seen, be remembered, and conquer.

Quarter Page

The indisputable market leader, Quarter Page, offers the highest Media Option with a record-breaking execution count of 81 in the newspaper vertical. Catering to a discerning audience profile, it ensures unparalleled visibility and recall, making it the top choice for national campaigns, premium launches, and corporate branding. Advertisers across the spectrum vouch for the superior ROI that Quarter Page delivers, attributing their success to its massive reach. Choose Quarter Page, for an impactful and persuasive ad campaign experience, that guarantees returns beyond expectation.

Half Page

Half Page advertising reigns supreme in the world of newspaper advertising with a staggering execution count of 22. The Half Page reaches an upwardly mobile audience with an unrivalled pan-India visibility, providing leverage for national campaigns, premium launches, and corporate rebranding. The vast reach and audience profile directly translate to substantial ad recall and profitable ROI. Preferred by top-tier advertisers, Half Page's influential positioning sets the gold standard in this vertical, offering a persuasive and high-impact medium guaranteed to capture attention.

Advertorial

Advertorial stands as the leading light in the media market with the highest Media Option Advertorial - Execution Count of 20 in newspaper promotions. With a distinguished audience profile and unparalleled reach, it boasts of your brand hitting national headlines, orchestrating premium launches, and evolving your corporate identity. Advertisers vouch for our brand because of the unrivalled visibility, impeccable recall and phenomenal ROI. Owing to our newspaper vertical, we seamlessly adapt your brand storytelling into our platform, making your message persuasive, professional, and pack a punch of impact. Advertorial - your navigator to the pinnacle of advertorial success.

Full Page

Commanding an unsurpassed market leadership, Full Page doesn't just advertise, it impacts. With a phenomenal execution count of 10 in the newspaper industry, it outshines competition in reach, visibility, and recall. Full Page meticulously targets an audience profile that ensures maximized ROI. National campaigns, premium launches, and corporate branding find a distinctive voice in Full Page, making it the quintessential choice for advertisers aiming for dominance in their respective sectors.

Top Categories by Ad Spend in Q3 2025

About Hindustan Times newspaper Advertising in India

Planning to start Newspaper advertising in Hindustan Times? Looking for rates to advertise in Hindustan Times? Wondering which is the best advertising option for your business?

We can guide you how to use newspaper advertising efficiently and cost effectively. The Hindustan Times is the largest circulated Indian newspaper with many advertising options across all Indian cities. Hindustan Times (HT) is a leading newspaper in India and is the flagship publication of HT Media Ltd. Advertisements in Hindustan Times os as very lucrative option for all businesses since it has a nation wide reach in India (barring Southern India), with simultaneous editions from New Delhi, Mumbai, Lucknow, Patna, Ranchi and Kolkata.

Types of Advertisements in Hindustan Times

Hinsutan Times Advertisements can be of one of the following categories :

1. Classified Ad 

2. Classified Display Ad 

3. Display Ad 

Like any other media, the rates of advertisements  in Hindustan Times are different for every categories and it varies from geography to geography, which means the cost are low in the small cities as compared to that of the larger metro cities. Hindustan Times has editions in Bhopal, Chandigarh, Delhi, Gurgaon, Indore, Kolkata, Lucknow, Mumbai, Patna, Punjab, Ranchi, etc. And the Advertisement tariff is also dependent on the ad format So, the Advertisement in a smaller town can cost you more than the one for the metro cities depending on the ad format .

Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is a constraint to the number of words or lines to be used in classified advertisements and at The Media Ant, we help you optimize your ad copy in minimum number of lines and words and deliver better results. This is the cost effective form of advertising in the newspaper. In this section mostly Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.

Classified Display Advertisement Rates are charged per square cm of the area used for the advertisement. There is a constraint to the size of your creative in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Color to enhance your advertisement. And as an advertiser, you should try to catch the consumer's attention with an optimum size which is within the size limitations.  At The Media Ant, we help you optimize your ad copy and size which will deliver best results. Classified Display Ads appears on specific page or supplement of the newspaper. 

Display Advertisement Rates are also calculated in a similar fashion to Classified Display Advertisements , i.e based on square cm of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no constraint on the size of the advertisement copy. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. As an advertiser, here you can choose the Page and Position of the ad also according to your business need. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Most of the Brand commercials are in this form only. The Media Ant has done Display advertisements with most number of clients in the past years. 

Planning assistance to advertise in Hindustan Times Newspaper

Yes. We offer free newspaper planning.

2. How should I select the newspapers?

Use the filters on left hand side to get a list of relevant magazines for yourself. The filters available are Publications, and Language

You can also use the Geography search bar to look for magazines that are circulated only in specific areas.

Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant.

3. What are the possible innovations in newspaper advertising?

Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

4. Are there options outside of print advertising available in newspapers?

Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.

What execution steps are involved in advertising in newspapers

1. Once I have finalized the plan what is the next step?

Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com

2. How do I pay?

You can pay either online, cheque or bank transfer.

3. What proof do I get once the activity is complete?

After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.

4. Will The Media Ant help me make the ad/creative?

We help in making ads for advertising in newspapers. The rate for this service is dependent on the requirement and the cost in not included in the price list.