TMA Quick Insights for Q3 2025

Data analysis reveals key trends in media engagement and advertising preferences within the newspaper vertical. Dominant outlets like The Pioneer, Times of India, and Hindustan Times command unrivaled ad spends, offering extensive reach for national campaigns, premium launches, and corporate branding. Custom Sized Ads and Quarter Page formats are highly preferred. These insights underscore the value of leveraging top newspapers for substantial brand visibility, robust recall, and optimal ROI in any advertiser's strategy.

Top Newspapers with Highest Ad Spend

The Pioneer, Delhi, English

As the market leader, The Pioneer, Delhi, commands an unrivaled total spend of ₹497.4Cr in the newspaper vertical, offering unparalleled visibility and recall. Preferred by advertisers for national campaigns, premium launches, and corporate branding, it presents an irresistible blend of a diverse audience profile and extensive reach. Its unmatched ROI solidifies its sterling reputation among those seeking impactful returns and elite brand positioning in the market.

Times Of India, Mumbai, English

As India's market leader in the newspaper industry, Times of India's Mumbai edition effortlessly holds the record of securing the highest Total Spend, a skyrocketing ₹1.76Cr, establishing its authority in the English language market. Its enriching audience profile, extensive reach and unparalleled reliability make it the go-to for elite national campaigns, premium product launches, and eminent corporate branding, promising increased visibility, enhanced recall, and game-changing ROI. Times of India transforms advertising efforts into visible success narratives, adopting an approach fine-tuned for the dynamic newspaper vertical.

Hindustan Times, Delhi, English

Choose Hindustan Times, Delhi's market leader in the English newspaper vertical, which boasts an incomparable reach and an elite audience profile. With a highest total spend of ₹13.82Cr, it's the top choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for its unrivalled visibility, profound recall, and impressive ROI that fuels brand growth in the competitive media landscape.

Times Of India, Bangalore, English

Dominating Bangalore's English newspaper landscape, The Times of India commands significant respect and preference from advertisers nationwide. It stands tall with a stellar total spend of ₹2.16Cr - a testament to its unrivaled market leadership. Drawing a diverse, encompassing audience profile, this trailblazer ensures excellent visibility and heightens consumer recall, thus maximizing ROI. Optimize your national campaigns, premium launches, and corporate branding exploits with TOI - a proven powerhouse that guarantees unprecedented reach.

Times Of India, Delhi, English

Make a mark with Times Of India - the reigning titan of Delhi's English newspaper market. Garnering an unparalleled total spend of 41.3L, it remains a perennial go-to for national campaigns, premium launches, and corporate branding. Our diversified audience profile maximizes your visibility and recall, while the reach we provide optimizes return on investment. Essentially, we're not just a newspaper; we're a catalyst, dramatically boosting your brand's potential. Choose us, choose impact.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates India's Hindi market with an unsurpassed readership of 35.67L, affirming its undisputed leadership. Our broad audience profile and exceptional reach make it an advertising favorite for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we boost visibility, enhance recall, and guarantee a high return on investment (ROI). Leveraging the newspaper vertical, Dainik Bhaskar offers captivating, persuasive copy that ensures your brand stands out, capturing the nation's pulse while creating a lasting impact.

Times Of India, All India, English

Times of India reigns supreme in the newspaper realm with an unrivaled readership of 31L all over India. As the undisputed market leader in English print media, it boasts a diverse and elite audience profile. Advertisers favor it for national campaigns, premium launches, and corporate branding, owing to its extensive reach and impressive visibility. Revel in exceptional recall and superior ROI with this compelling platform. Experience the power of persuasive messaging with Times of India - where your brand resonates with impact!

Times Of India, Education Times, All India, English

Times of India and Education Times lead the English newspaper market across All India with an unparalleled readership of 25.38L. Our expansive reach and insightful audience profile offer invaluable brand visibility, ensuring high recall value. Advertisers favour us for national campaigns, premium launches, and corporate branding because of our sustained impactful presence; delivering a strong return on investment. Dive into the newspaper vertical with the number one choice and watch your brand soar on the wings of our leading position.

Times Of India, Times Ascent All India, English

Unleash the power of Times Of India's Times Ascent All India, the undisputed market leader with a staggering readership of 25.38L. Our newspaper excels at reaching the discerning, quality readership you crave. The premium launches and corporate branding initiatives on our platform assure remarkable visibility, powerful recall, and excellent return on investment (ROI). Advertisers prefer us for national campaigns owing to our impressive reach and audience profiling. With us, your brand impacts, resonates, and thrives.

Malayala Manorama, All India, Malayalam

Surpassing the masses, Malayala Manorama stands tall with a towering readership of 24.87L across All India. Its robust market leadership in the Malayalam newspaper sector offers advertisers phenomenal visibility and recall, making it an unrivalled platform for national campaigns, premium launches, and innovative corporate branding. The diverse audience profile and extensive reach translate into substantial return on investment (ROI) - the reason why it's relentlessly preferred by trend-setting advertisers. Achieve impactful branding with us.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Steer your brand towards success with the unrivaled market leader, Custom Sized Ads. Commanding the newspaper landscape with the highest Media Option – Execution count of 101, our custom adverts reach a diverse, engaged audience nation-wide. Advertisers bank on us for major campaigns, premium launches, and corporate branding - thanks to our unparalleled visibility, remarkable recall, and profitable ROI. Join the league of those reaping the-lasting benefits of our influencing platform, and let your brand be seen, be remembered, and conquer.

Quarter Page

The indisputable market leader, Quarter Page, offers the highest Media Option with a record-breaking execution count of 81 in the newspaper vertical. Catering to a discerning audience profile, it ensures unparalleled visibility and recall, making it the top choice for national campaigns, premium launches, and corporate branding. Advertisers across the spectrum vouch for the superior ROI that Quarter Page delivers, attributing their success to its massive reach. Choose Quarter Page, for an impactful and persuasive ad campaign experience, that guarantees returns beyond expectation.

Half Page

Half Page advertising reigns supreme in the world of newspaper advertising with a staggering execution count of 22. The Half Page reaches an upwardly mobile audience with an unrivalled pan-India visibility, providing leverage for national campaigns, premium launches, and corporate rebranding. The vast reach and audience profile directly translate to substantial ad recall and profitable ROI. Preferred by top-tier advertisers, Half Page's influential positioning sets the gold standard in this vertical, offering a persuasive and high-impact medium guaranteed to capture attention.

Advertorial

Advertorial stands as the leading light in the media market with the highest Media Option Advertorial - Execution Count of 20 in newspaper promotions. With a distinguished audience profile and unparalleled reach, it boasts of your brand hitting national headlines, orchestrating premium launches, and evolving your corporate identity. Advertisers vouch for our brand because of the unrivalled visibility, impeccable recall and phenomenal ROI. Owing to our newspaper vertical, we seamlessly adapt your brand storytelling into our platform, making your message persuasive, professional, and pack a punch of impact. Advertorial - your navigator to the pinnacle of advertorial success.

Full Page

Commanding an unsurpassed market leadership, Full Page doesn't just advertise, it impacts. With a phenomenal execution count of 10 in the newspaper industry, it outshines competition in reach, visibility, and recall. Full Page meticulously targets an audience profile that ensures maximized ROI. National campaigns, premium launches, and corporate branding find a distinctive voice in Full Page, making it the quintessential choice for advertisers aiming for dominance in their respective sectors.

Top Categories by Ad Spend in Q3 2025

About Times of India newspaper Advertising in India

Planning to start Newspaper advertising in Times of India ? Looking for rates to advertise in Times of India? Wondering whether Times of India ad is the best advertising option for your business?

We can guide you how to use Times of India newspaper ad efficiently and cost effectively. The Times of India full page ad is the most chosen ad option in the Indian newspaper industry with many advertising options across all Indian cities. The Times of India ads are available nationwide, particularly in metro cites because it is an English language newspaper and is considered the elitist of all advertising options. The circulation rates, reach and the coverage of Times of India has been pretty consistent over the past years. Hence, Times of India ads have been a very lucrative advertising option for both B2B and B2C clients. Its a daily newspaper covering authentic news, which is the reason for it huge circulation. Its main content is the news; however, it also features a huge number of classified advertisements in various sections which adds to another reason for its advertising popularity. It also has the supplementary news sections as a glamour quotient that talks about Films and entertainment from Bollywood to Hollywood.

Times of India Advertising can broadly be of two types, namely Classified text ad and Classified display ad. 

Classified Text Ads: Also known as run-on line ads, these advertisements consist of simple running text and are charged based on the number of lines or words used in the ad content. These ads, otherwise plain, can be made more appealing through our online enhancements like colored backgrounds, ticks, screen borders etc.

Classified Display Ads: The classified display ads in Times of India are more elaborate and eye-catching than classified text ads. These will cost you a little higher on the price scale.The plus point is that you can avail the option of uploading vibrant pictures along with the ad text. Such ads are charged according to per sq.cm of an area taken up by the advertisement. Costs may vary depending on the choice between black and white or color.

Rates of Times of India Newspaper Advertising

Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads. When it comes to working with the publication, you'll have a different sales representative from each newspaper who will not only quote you prices and deadlines but will also help you design your ad.

Display ads charges are usually based on the amount of area they consume and are quoted in per sq. cm or per column cm. Each column width of the publication might vary on basis of a broadsheet or a pullout, however in general stands at 4 cm width.

Nowadays, most newspapers and magazines have converted to a "modular" system that simplifies ad size and eliminates the need to figure out column inches. In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand

Procedure for planning a Newspaper Ad campaign: 

Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.

Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility.

Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.

Planning assistance to advertise in Times of India Newspaper

1. Can The Media Ant help me make the plan?

Yes. We offer free newspaper planning.

2. How should I select the newspapers?

Use the filters on left hand side to get a list of relevant magazines for yourself. The filters available are Publications, and Language

You can also use the Geography search bar to look for magazines that are circulated only in specific areas.

Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant.

3. What are the possible innovations in newspaper advertising?

Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

4. Are there options outside of print advertising available in newspapers?

Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.

What execution steps are involved in advertising in magazines

1. Once I have finalized the plan what is the next step?

Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com

2. How do I pay?

You can pay either online, cheque or bank transfer.

3. What proof do I get once the activity is complete?

After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.

4. Will The Media Ant help me make the ad/creative?

We help in making ads for advertising in magazines. The rate for this service is dependent on the requirement and the cost in not included in the price list.