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TMA Quick Insights for Q3 2025
Data analysis reveals key trends in media engagement and advertising preferences within the newspaper vertical. Dominant outlets like The Pioneer, Times of India, and Hindustan Times command unrivaled ad spends, offering extensive reach for national campaigns, premium launches, and corporate branding. Custom Sized Ads and Quarter Page formats are highly preferred. These insights underscore the value of leveraging top newspapers for substantial brand visibility, robust recall, and optimal ROI in any advertiser's strategy.
Top Newspapers with Highest Ad Spend
The Pioneer, Delhi, English
As the market leader, The Pioneer, Delhi, commands an unrivaled total spend of ₹497.4Cr in the newspaper vertical, offering unparalleled visibility and recall. Preferred by advertisers for national campaigns, premium launches, and corporate branding, it presents an irresistible blend of a diverse audience profile and extensive reach. Its unmatched ROI solidifies its sterling reputation among those seeking impactful returns and elite brand positioning in the market.
Times Of India, Mumbai, English
As India's market leader in the newspaper industry, Times of India's Mumbai edition effortlessly holds the record of securing the highest Total Spend, a skyrocketing ₹1.76Cr, establishing its authority in the English language market. Its enriching audience profile, extensive reach and unparalleled reliability make it the go-to for elite national campaigns, premium product launches, and eminent corporate branding, promising increased visibility, enhanced recall, and game-changing ROI. Times of India transforms advertising efforts into visible success narratives, adopting an approach fine-tuned for the dynamic newspaper vertical.
Hindustan Times, Delhi, English
Choose Hindustan Times, Delhi's market leader in the English newspaper vertical, which boasts an incomparable reach and an elite audience profile. With a highest total spend of ₹13.82Cr, it's the top choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for its unrivalled visibility, profound recall, and impressive ROI that fuels brand growth in the competitive media landscape.
Times Of India, Bangalore, English
Dominating Bangalore's English newspaper landscape, The Times of India commands significant respect and preference from advertisers nationwide. It stands tall with a stellar total spend of ₹2.16Cr - a testament to its unrivaled market leadership. Drawing a diverse, encompassing audience profile, this trailblazer ensures excellent visibility and heightens consumer recall, thus maximizing ROI. Optimize your national campaigns, premium launches, and corporate branding exploits with TOI - a proven powerhouse that guarantees unprecedented reach.
Times Of India, Delhi, English
Make a mark with Times Of India - the reigning titan of Delhi's English newspaper market. Garnering an unparalleled total spend of 41.3L, it remains a perennial go-to for national campaigns, premium launches, and corporate branding. Our diversified audience profile maximizes your visibility and recall, while the reach we provide optimizes return on investment. Essentially, we're not just a newspaper; we're a catalyst, dramatically boosting your brand's potential. Choose us, choose impact.
Popular Newspapers by Readership
Dainik Bhaskar, All India, Hindi
Dainik Bhaskar dominates India's Hindi market with an unsurpassed readership of 35.67L, affirming its undisputed leadership. Our broad audience profile and exceptional reach make it an advertising favorite for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we boost visibility, enhance recall, and guarantee a high return on investment (ROI). Leveraging the newspaper vertical, Dainik Bhaskar offers captivating, persuasive copy that ensures your brand stands out, capturing the nation's pulse while creating a lasting impact.
Times Of India, All India, English
Times of India reigns supreme in the newspaper realm with an unrivaled readership of 31L all over India. As the undisputed market leader in English print media, it boasts a diverse and elite audience profile. Advertisers favor it for national campaigns, premium launches, and corporate branding, owing to its extensive reach and impressive visibility. Revel in exceptional recall and superior ROI with this compelling platform. Experience the power of persuasive messaging with Times of India - where your brand resonates with impact!
Times Of India, Education Times, All India, English
Times of India and Education Times lead the English newspaper market across All India with an unparalleled readership of 25.38L. Our expansive reach and insightful audience profile offer invaluable brand visibility, ensuring high recall value. Advertisers favour us for national campaigns, premium launches, and corporate branding because of our sustained impactful presence; delivering a strong return on investment. Dive into the newspaper vertical with the number one choice and watch your brand soar on the wings of our leading position.
Times Of India, Times Ascent All India, English
Unleash the power of Times Of India's Times Ascent All India, the undisputed market leader with a staggering readership of 25.38L. Our newspaper excels at reaching the discerning, quality readership you crave. The premium launches and corporate branding initiatives on our platform assure remarkable visibility, powerful recall, and excellent return on investment (ROI). Advertisers prefer us for national campaigns owing to our impressive reach and audience profiling. With us, your brand impacts, resonates, and thrives.
Malayala Manorama, All India, Malayalam
Surpassing the masses, Malayala Manorama stands tall with a towering readership of 24.87L across All India. Its robust market leadership in the Malayalam newspaper sector offers advertisers phenomenal visibility and recall, making it an unrivalled platform for national campaigns, premium launches, and innovative corporate branding. The diverse audience profile and extensive reach translate into substantial return on investment (ROI) - the reason why it's relentlessly preferred by trend-setting advertisers. Achieve impactful branding with us.
Top Media Options Used in Newspaper Campaigns
Custom Sized Ads
Steer your brand towards success with the unrivaled market leader, Custom Sized Ads. Commanding the newspaper landscape with the highest Media Option – Execution count of 101, our custom adverts reach a diverse, engaged audience nation-wide. Advertisers bank on us for major campaigns, premium launches, and corporate branding - thanks to our unparalleled visibility, remarkable recall, and profitable ROI. Join the league of those reaping the-lasting benefits of our influencing platform, and let your brand be seen, be remembered, and conquer.
Quarter Page
The indisputable market leader, Quarter Page, offers the highest Media Option with a record-breaking execution count of 81 in the newspaper vertical. Catering to a discerning audience profile, it ensures unparalleled visibility and recall, making it the top choice for national campaigns, premium launches, and corporate branding. Advertisers across the spectrum vouch for the superior ROI that Quarter Page delivers, attributing their success to its massive reach. Choose Quarter Page, for an impactful and persuasive ad campaign experience, that guarantees returns beyond expectation.
Half Page
Half Page advertising reigns supreme in the world of newspaper advertising with a staggering execution count of 22. The Half Page reaches an upwardly mobile audience with an unrivalled pan-India visibility, providing leverage for national campaigns, premium launches, and corporate rebranding. The vast reach and audience profile directly translate to substantial ad recall and profitable ROI. Preferred by top-tier advertisers, Half Page's influential positioning sets the gold standard in this vertical, offering a persuasive and high-impact medium guaranteed to capture attention.
Advertorial
Advertorial stands as the leading light in the media market with the highest Media Option Advertorial - Execution Count of 20 in newspaper promotions. With a distinguished audience profile and unparalleled reach, it boasts of your brand hitting national headlines, orchestrating premium launches, and evolving your corporate identity. Advertisers vouch for our brand because of the unrivalled visibility, impeccable recall and phenomenal ROI. Owing to our newspaper vertical, we seamlessly adapt your brand storytelling into our platform, making your message persuasive, professional, and pack a punch of impact. Advertorial - your navigator to the pinnacle of advertorial success.
Full Page
Commanding an unsurpassed market leadership, Full Page doesn't just advertise, it impacts. With a phenomenal execution count of 10 in the newspaper industry, it outshines competition in reach, visibility, and recall. Full Page meticulously targets an audience profile that ensures maximized ROI. National campaigns, premium launches, and corporate branding find a distinctive voice in Full Page, making it the quintessential choice for advertisers aiming for dominance in their respective sectors.
Top Categories by Ad Spend in Q3 2025
| Category | Ad Spend |
|---|---|
| General Interest | ₹81.3 Lakh |
Newspaper Advertising
About Newspaper advertising in India
Newspapers advertising have the largest spend share among total marketing budget. The popular formats to advertise in Newspapers are Display ads and Classified ads. Advertising Rates for Newspaper ads depends on the readership and page number. Front page ads attract premium over regular Newspaper advertising card rate. Classified ads are the small business ads in the Newspaper. Classified ads have lower advertising cost than display ads. Newspaper ads in India are largely sold through Newspaper advertising agency. INS is an accredited body for Newspaper advertising agencies in India. The Media Ant is one of the best Newspaper advertising agency in India with offices in Mumbai, Delhi and Bangalore. We provide the lowest Newspaper advertising rate t our clients. You can find the card of Newspaper advertising as well as discounted Newspaper advertising cost on The Media Ant for more than 1000 Newspapers in India including Dainik Bhaskar, Times of India, The Hindu, The Telegraph, Hindustan Times,Dinakaran and Dainik Jagran.
Advertising options in Newspapers
All Newspaper ads can be classified in one of the 3 types- Display Ads, Classified Ads and Innovative Newspaper Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on left hand side of the newspaper. The various advertising sub sections in Classified advertising are Matrimonial ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. Classified Ads in Newspapers can either be plain text called Classified Text or images based called Display Classified Ads. Classified ads are printed on the classified pages of Times Of India, but can also contain images. The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ad is 3x5 cm.
The second category of ads called display advertisement in Newspapers in the most common ad that we see. They are also referred to as regular advertising in Newspaper or Print advertising in Newspapers. These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half page ad will be more expensive than a quarter page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads and then smaller size ads.
The third category of Innovative Newspaper advertising includes advertising options outside of display ad or classifieds. These advertising options costs are more than regular advertising rates. Examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.
Cost for advertising in Newspaper
Newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of Newspaper ad says Rs 100, it means that to book one square cm space on the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts and product category.
Card Rate of Newspaper advertising and discounted cost depends on the following parameters:
- Number of readers of the newspaper also referred to as Newspaper readership. More the number of readers higher the cost.
- Page position - Front and initial pages of Newspaper have higher advertising rate than inside pages
- Volume - How big the ad is. Larger sizes attract better discounted rate.
Newspaper advertising size and ad format
While the actual size of Newspaper ad differs across publication, the following list of Newspaper ad size will give you a general idea on square cm. This table also gives you the different ads types available in Newspaper
| Ad type | Dimension (in sq cm) | |
|---|---|---|
|
1 |
Full Page Newspaper ad |
1760 |
|
2 |
Half Page Newspaper ad |
825 |
|
3 |
Quarter Page Newspaper ad |
400 |
|
4 |
Sky Bus Newspaper ad |
165 |
|
5 |
Jacket Newspaper ad |
3520 |
Advertisers need to provide their ad in .PDF format to the Newspaper advertising agency. The ad format in Newspaper follows CMYK color pattern.
List of popular Newspapers in India
The list of top popular Newspaper in India for advertising is:
| Newspaper Name | Language | |
|---|---|---|
|
1 |
The Times of India |
English |
|
2 |
Hindustan Times |
English |
|
3 |
The Hindu |
English |
|
4 |
The Telegraph |
English |
|
5 |
Dainik Bhaskar |
Hindi, Gujarati |
|
6 |
Aaj |
Hindi |
|
7 |
Dainik Jagran |
Hindi |
|
8 |
Sakal |
Marathi |
|
9 |
Daily Thanthi |
Tamil |
|
10 |
Eenadu |
Telugu |
|
11 |
Malayalam Manorama |
Malayalam |
|
12 |
Prajavani |
Kannada |
You can find the card rate, discounted rate, reach details and readership for the Newspapers mentioned above and another 100s of publications online at The Media Ant
The Media Ant - A Newspaper Advertising Agency
The Media Ant is a Newspaper advertising agency. We provide the best and lowest advertising rate for Newpaper advertising to our clients. Through our tie up with more than 500 publication houses across India, we assure the best discounts when placing an ad in Newspaper through The Media Ant. You can contact us for best discounts and to execute your Newspaper advertising campaign. You can contact us either online, or by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510
Advantages of advertising in Newspaper
Newspaper advertising is the most popular advertising format among all available media categories. Based on our work as a leading Newspaper advertising agency, we can share a few advantages of advertising in Newspapers. Newspaper Advertising provides one of the lowest cost per reach among all advertising options. Cost per reach is calculated as Newspaper advertising rate divided by Newspaper reach. Through advertising in Newspapers one also manages to reach out to large Newspaper reading population. Newspaper readership in India is still growing and continues to be one of the cheapest advertising options because of the low advertising rate. Another significant advantage of Newspaper advertising is the localization. Local businesses can advertise through Newspaper and reach out to a city population at best Newspaper advertising rate. Newspaper advertising is used by large brands for long term brand building at a low advertising cost and by small brands or SMEs for advertising their products locally at an effective low advertising rate. Popular for Newspaper advertising are announcements ads, new product launch advertisements and sales ads. Through advertising in Newspapers brands also add credibility to their image.
Frequently Asked questions (FAQ) about Newspaper advertising
I. How much does it cost to advertise on a Newspaper?
The cost of advertising in Newspaper varies greatly. The cost would depend on the Newspaper, edition that has been selected and the ad size. You can refer to the Newspaper tool page of The Media Ant to get rates for more than 2000 Newspapers in India and their editions.
II. How do I know the readership of a Newspaper?
The number of readers of a Newspaper also known as readership is reported by IRS ( Indian Readership Survey). As this is a paid data, please ask your Newspaper advertising agency or the publication to furnish this. One should look at this data before placing an ad in the Newspaper.
III. How do I get discounts while advertising in Newspapers?
Discount on the Newspaper card rates depends on the ad size, brand category and the number of inserts. Newspaper ad agencies can get you best Newspaper advertising discounted rate once you share this data.
IV. Will Newspapers help me design my ad?
Not all Newspaper agencies can help you ad design. However, The Media Ant can help you design your Newspaper ad. The cost of Newspaper ad design would depend on the brief and is not included in the Newspaper advertising rate mentioned on the site.
V. How many days in advance do I need to book my Newspaper ad?
One needs to book the ad 1 day in advance of the Newspaper print date. So for a Daily Newspaper, ad needs to be shared by prior evening
VI. Are the Newspaper advertising rates mentioned the best rates for Newspaper Advertising?
No. The mentioned rates are not the best Newspaper Advertising rates available. Newspapers keep coming up with discounts and advertising packages for advertising. One should always check with their newspaper advertising agency or the publication directly on any additional discount.
VII. In what format do Newspapers accept ads?
The accepted Newspaper advertising format is PDF
VIII. Can I cancel the ad once booked?
Yes. Advertisers can cancel the ad after booking provided the Newspaper ad has already not been printed.
IX. What steps needs to be followed to place an ad in Newspaper?
- Select the Newspaper where you would want to place the advertisement
- Select the date when you would like to place the ad
- Select the ad type
- Check for available discount
- Share the ad in specified Newspaper advertising format
- Make the payment
X. How would I know if my ad was published?
Newspaper advertising agency would provide you with a soft copy of the ad the day ad is placed. In few days, the Newspaper advertising agency should share with you a hard copy of the Newspaper
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